Be found
Be present where guests look for restaurants, occasions and specific offers.
Online marketing for restaurants
Restaurant marketing that makes people want to visit.
Your restaurant has a character of its own. We bring it to life across your website, Google, social media, campaigns and visual storytelling — through a coordinated strategy with modules that fit your concept, goals and day-to-day operations.
Booking via Calendly · opens in a new tab.
No fixed agency package. A prioritised plan with individually bookable modules.
- DiscoverabilityVisible locally
- IdentityDistinctive
- Next stepEasy reservations
01 / Your first impression online
Guests don’t see channels. They experience a restaurant.
A guest might discover you on Instagram, check your opening hours on Google, read the menu on your website and book a table through a reservation system. To them, it all forms one impression.
Beautiful posts do little if your positioning is unclear. Advertising loses impact if finding the menu or booking a table is unnecessarily complicated. That is why we connect the touchpoints that matter.
Build appetite and trust
Bring your cuisine, atmosphere and standards to life with current information and authentic imagery.
Make the next step easy
Create short, mobile-friendly paths to your menu, reservations, calls, orders and directions.
02 / Every building block needs a plan
A strategy shaped around your restaurant — not a standard package.
Not every restaurant needs every activity at once. Before implementation, we look at your positioning, audiences, catchment area, occupancy, existing channels and internal resources.
This becomes a prioritised roadmap. Every module has a clear role in the journey from discovery to reservation.
- Discover
Search, Maps, social media and campaigns make the first connection.
- Understand
Your cuisine, atmosphere and the occasions you cater for become clear.
- Trust
Current information and authentic insights remove uncertainty.
- Book
The right next step is easy to take.
03 / Modules to choose from
Individual services. One connected system.
Choose the modules you would like to discuss. Strategy and priorities always come first; we only implement what makes sense for your current situation.
01 / FoundationOne-off · expandable
Digital identity & restaurant website
A distinctive, mobile-friendly presence that brings atmosphere and information together — and guides guests to your menu, reservations, phone number or directions.
- Positioning, structure and bespoke web design
- Menus, opening hours and event content
- Integration of existing reservation, gift voucher or ordering systems
- Technical and local SEO, performance and measurement setup
02 / LocalSetup · maintenance
Google profile and local visibility
Your Google Business Profile — formerly Google My Business — often shapes the first decision in Search and Maps. We establish a complete, current profile that is easy to maintain.
- Core business information, categories and relevant attributes
- Opening hours and special hours
- Menu, reservation and ordering links
- Image direction, updates and a responsible review process
03 / RelationshipsSystem · management
Social Media Marketing
More than posting something every day: tell a recognisable story through your people, craft, ingredients, atmosphere and the moments that make a visit special.
- Channel and content strategy
- Content themes, formats and editorial planning
- Photography, video and Reels concepts
- Templates, profile optimisation and optional ongoing management
04 / DemandCampaign · optimisation
Search & Social Advertising
Paid visibility for specific occasions and goals — aligned with your offer, catchment area, capacity and a landing page that supports the next step.
- Google Search and selected Meta and Instagram campaigns
- Local targeting and transparent budget management
- Creative, copy and campaign-specific landing pages
- Conversion measurement and optimisation of relevant actions
05 / ExpressionProduction · system
Storytelling, brand films & graphics
People choose more than a cuisine. They choose a mood, an occasion and a feeling. Film, photography and design capture that identity authentically.
- Concept, narrative and production of brand films
- Photography and footage of your kitchen, team, spaces and dishes
- Short-form content for your website, social media and ads
- Menus, gift vouchers, templates and campaign creative
04 / Interactive previews
Two atmospheres. A clear comparison.
The two previews compare distinct fictional restaurant concepts: “Bella Vita” — warm and indulgent — and “Maison Noir” — elegant and uncompromising. They show how positioning, imagery, offers and straightforward booking journeys can be tailored to different restaurant identities. These are unpublished concept studies, not ready-made templates or client projects.
Compare restaurant concepts · Demo in German ↗
05 / Modular, with a clear purpose
The right combination depends on where you are now.
A strong start
Positioning, website, Google profile and a visual foundation; social content and a launch campaign build purposefully on that base.
As compelling online as in person
A website, local presence and clear booking journeys refresh the first impression without adding unnecessary channels.
Show what makes you different
Storytelling, brand films, graphics and a clear content system turn character into recognition.
Put the right occasions in focus
A landing page, Google profile, campaign and measurement can support events, menus, gift vouchers or seasonal themes.
06 / Our process
From where you are now to one cohesive presence.
Design, technology, content and campaigns are developed together. We incorporate existing systems and materials wherever they support the new direction.
- Step 01
Discovery
Understand your concept, cuisine, audiences, location, goals and daily operations.
Outcome: a shared focus - Step 02
Analyse
Assess your website, Google, social media, content and booking journeys.
Outcome: a clear starting point - Step 03
Prioritise
Define modules, responsibilities and a practical sequence in a roadmap.
Outcome: a solid plan - Step 04
Deliver & learn
Launch activities in a coordinated way and refine them using meaningful signals.
Outcome: a connected system
Measurement that informs your decisions.
Depending on the technical setup, we look at menu views, reservation clicks, calls, directions requests or campaign activity. We interpret these signals in the context of your offer, the period and occupancy, then use them to define clear next steps.
07 / Frequently asked questions
What to know before you choose.
In our discovery call, we give you an honest assessment of what could make a difference now — and what should wait.
Which modules should our restaurant start with?
The priorities depend on where you are now. Accurate information on Google, a mobile-friendly website and a straightforward booking journey often come first. Further modules then build on that foundation.
How do you work with existing websites, booking, ordering or gift voucher systems?
We assess what can be retained and where targeted improvements will help. Whether external systems can be integrated depends on the provider and the technical interfaces available.
How does content production fit around running the restaurant?
We plan photo and video shoots, the shots required and approvals together in advance. This creates clear production windows without unnecessarily disrupting service or internal routines.
How can ongoing social media management work?
Options include one-off content production, a content system with templates or ongoing editorial support. We agree responsibilities, approvals and a realistic publishing schedule to suit your team.
When do paid campaigns make sense, and what do you measure?
Campaigns can support openings, events, seasonal offers or specific local demand. Depending on the technical setup, we measure relevant actions such as booking clicks, calls, directions requests or gift voucher activity.
What are the restaurant previews for?
The two unpublished concept studies show how different restaurant positioning can shape design, content and the user journey. They are neither ready-made templates nor client projects. An actual website is tailored to the individual restaurant’s concept, audiences, operations and existing systems.
What determines the cost and timeline?
The main factors are your chosen modules, existing systems and materials, production requirements, the level of ongoing support and internal approvals. After our discovery call, you receive a clearly defined scope; advertising spend is listed separately.
08 / The next step
What does your restaurant really need?
In our discovery call, we discuss your concept, current situation and goals. You will leave with a clearer idea of which modules make sense as a next step — and which are not needed right now.
Book a discovery callBookings are made via Calendly, which opens in a new tab. Alternatively: kontakt@tsambasis.net