Are campaigns reaching people with the right search intent?
Keywords, search terms, location, timing and exclusions determine who your campaigns actually reach.
Services / Growth and communication
Search advertising · Google Ads · Cologne
Search advertising that turns demand into a predictable flow of enquiries.
We bring search intent, ads, landing pages and conversion measurement together in campaigns that generate meaningful business actions, not just clicks.
Booking via Calendly · opens in a new tab.
- Search intentTarget precisely
- Landing pagesDeliver on the promise
- ConversionsEvaluate accurately
01 / Overview
A click is not yet a result.
Search advertising works when the query, ad and landing page all meet the same expectation. Relevant traffic then needs to lead to a meaningful action and be measured accurately.
That is why we optimise for qualified enquiries, sales or other defined business goals, rather than click-through rates or diagnostic scores in isolation.
Does the landing page deliver on the ad's promise?
Relevance and clear guidance after the click influence trust, ad quality and conversion.
Are you capturing the value of an enquiry accurately?
Without reliable conversion data, bidding and budget optimisation can learn from the wrong signals.
02 / Search advertising services
Strategy, delivery and ongoing improvement.
We set up new campaigns, review existing accounts or support in-house teams. Decisions, tests and budget changes are clearly documented.
01 / Strategy
Goals and campaign structure
We turn your offering, audiences and commercial requirements into a manageable campaign structure.
- Business goals and conversion values
- Market, competitor and demand analysis
- Campaign and budget structure
- Locations, devices and time periods
- Testing and learning plan
02 / Relevance
Keywords, search terms and ads
We create a clear connection between intent, message and offering.
- Keyword and intent structure
- Negative keywords and exclusions
- Ad copy and assets
- Brand and competitor terms
- Ongoing search term analysis
03 / Landing page
Landing pages and conversion
The page after the click meets the visitor's specific expectation and clearly guides them to the next step.
- Consistent messaging from ad to page
- Information hierarchy and user guidance
- Forms and conversion paths
- Mobile usability and loading speed
- Variants and structured testing
04 / Management
Tracking, bidding and optimisation
We make sure campaigns respond to meaningful signals rather than superficial activity.
- Conversion and event measurement
- Consent and tracking alignment
- Bidding strategies and budget management
- Lead and sales quality
- Reviews, reports and recommendations
03 / Working together
Search advertising is stronger when SEO and conversion share the learning.
Paid search delivers quick market feedback. Organic search builds a lasting foundation. Conversion optimisation helps both channels fulfil their potential on the landing page.
Build a shared understanding of search demand
Search terms and ad responses inform content; organic search data reveals long-term topics and gaps.
Get more value from relevant traffic
Landing pages, forms and messaging are improved using clear hypotheses.
Build reliable measurement
Events, integrations, loading performance and data transfers are implemented consistently across the website and CRM.
Feed lead quality back into campaigns
Not every enquiry has the same value. Feedback from sales improves campaign management and budget allocation.
Campaign management / from search to business value
- 01Search terms are assessed by intent and actual relevance.
- 02Ads and landing pages deliver on the same specific promise.
- 03Conversions are tracked and assessed by quality.
- 04Budgets go to segments with proven impact and further potential.
04 / Our approach
Clear, structured tests instead of reactive changes.
We distinguish the learning phase from reliable signals and seasonal fluctuations. Every change has a hypothesis and enough time to produce evidence before we make decisions.
- Step 01
Assess
Review goals, offering, margins, demand, the account and existing measurement.
Outcome: a clear basis for campaign management - Step 02
Build
Align campaigns, audiences, search terms, ads and landing pages.
Outcome: a relevant campaign setup - Step 03
Learn
Ensure data quality, assess search queries and run controlled tests.
Outcome: reliable insights - Step 04
Scale
Focus budget on what works and assess new opportunities.
Outcome: planned, evidence-led development
05 / Frequently asked questions
Budget needs context.
In our discovery call, we discuss demand, competition, target value and measurability before recommending a suitable budget range.
Which goals and data should be defined before a campaign launches?
We need a clear offering, relevant locations or audiences, and a defined action such as an enquiry, purchase or appointment. Existing account, website and sales data helps us set realistic targets and measurement.
What is a sensible starting budget for Google Ads?
The budget range depends on search volume, competition, location and the commercial value of a conversion. We recommend a starting budget that can generate useful data, then increase it only when tracking, search queries and landing pages are performing reliably.
How do you work with an existing Google Ads account?
We review the structure, search queries, ads, landing pages, conversion actions and previous changes. We retain reliable data and campaign elements that work, prioritising necessary adjustments rather than automatically rebuilding the account.
When can a campaign be evaluated reliably?
Initial ad delivery and search query data appears quickly. Commercial decisions, however, need enough relevant conversions over a representative period. How long that takes depends mainly on demand, budget and the customer's decision-making process.
How do landing pages, tracking and ongoing management fit in?
We check that the landing page and measurement fit the campaign, set up the agreed conversion actions and document relevant changes. Depending on your needs, we provide recommendations or handle the landing page's design and technical implementation directly.
06 / Let's talk
Let's explore how to make search advertising work commercially for your offering.
We assess demand, goals, existing data and the most useful starting point, whether you are launching new campaigns or improving existing ones.
Book a discovery callBooking is handled by Calendly and opens in a new tab. Alternatively: kontakt@tsambasis.net