Relevant local enquiries
People searching within your service area should quickly see whether your business offers the services they need.
Online marketing for roofing & carpentry businesses
Online marketing for roofing & carpentry businesses. One clear plan.
We bring your website, Google Business Profile, social media, advertising and visual storytelling together in a strategy that fits your service area, services and capacity — supporting local enquiries and a credible employer presence.
Booking via Calendly · opens in a new tab.
Every module can be booked individually and built on over time. We start by prioritising what your business actually needs.
- DemandLocally relevant
- Employer identityCredible and visible
- DeliveryModular and scalable
01 / Your first impression online
Your work is visible. Is your business?
Before potential customers call, they have often already searched, compared and formed a first impression. They look at services, projects, reviews, how to reach you and the people behind the business.
Skilled professionals, meanwhile, want to know how you work, who they would work with and why it is worth getting in touch. A professional presence organises that information to build trust and make the next step easy.
A compelling employer identity
Your team, approach, projects and development opportunities give skilled professionals a sound basis for their decision.
A consistent presence
Your website, Google, social media and advertising convey the same quality — from the first search result to the first conversation.
02 / One strategy, the right modules
Not every business needs the same channels at the same time.
We start with your current position, services, service area, capacity and goals. From there, we develop a prioritised strategy that can be delivered in modules — without unnecessary activities or a rigid all-in-one package.
Customer acquisition and recruitment follow different paths, while remaining part of the same credible identity.
- Search
The service and location define a specific search.
- Assess
Projects, services and the business are easy to understand.
- Trust
Genuine insights make your quality and approach credible.
- Enquire
Enquiries and applications reach the business directly.
03 / Modules to choose from
A digital foundation that can grow step by step.
Choose what you would like to discuss. Strategy and priorities are our shared starting point; no business receives a generic copy of an industry template.
01 / FoundationOne-off · expandable
Digital identity & website
More than a digital business card: a credible presence with clear paths for clients, skilled professionals and apprentices.
- Positioning, site structure and bespoke web design
- Service, project and, where needed, location content
- Contact options and a careers section that makes it easy to get in touch
- Technical SEO, loading times and structured data
02 / LocalSetup · maintenance
Google profile and regional visibility
Your Google Business Profile — formerly Google My Business — is often the first point of contact in Search and Maps. We align it with your actual services and the area you serve.
- Profile review, categories and services
- Consistent business and contact details
- Relevant images, projects and ongoing maintenance
- A responsible process for genuine reviews and responses
03 / InsightsSystem · management
Social media for employers
Worksites, materials, precision and teamwork make compelling content — when brought together in a realistic, recognisable system.
- Relevant platform selection and editorial planning
- Formats covering projects, the team, expertise and apprenticeships
- Photography, video, short-form content and templates
- Clear, separate journeys for clients and applicants
04 / ReachCampaign · optimisation
Search & Social Advertising
Paid advertising connects you with specific local demand or raises awareness of selected recruitment opportunities — with a clear landing page and transparent measurement.
- Google Search and selected social ads
- Regional targeting and budget management
- Service or recruitment landing pages
- Conversion measurement and optimisation based on actual search queries
05 / SubstanceProduction · system
Storytelling, brand films & graphics
Real people, working processes and results reveal the quality of your business — professionally, without creating an artificially polished world.
- Concept and production for brand and recruitment films
- Photography and filming at your premises and suitable worksites
- Short versions for your website, social media and ads
- Photography, campaign creative, templates and print materials
04 / Interactive preview
What a modern roofing website can do.
The interactive preview presents three possible website directions and shows how services, projects, trust and contact options can work together. It is an unpublished concept — not a ready-made template or a client project.
Open preview in a new tab · Demo in German ↗Can’t see the preview? Open the concepts directly.
05 / Modules that work together
No rigid packages. The right combinations for specific goals.
Let your quality show online
Positioning, a website and a Google Business Profile for businesses whose online presence no longer reflects the quality of their work.
Connect with relevant demand
A website, local optimisation, Google profile and, where appropriate, search ads for specific services and service areas.
Show your people and their work
A careers section, social formats, photography or film and targeted campaigns for credible employer communications.
Build a system step by step
Identity, content, organic visibility and paid reach are built and developed in order of priority.
06 / Our process
From the first conversation to a presence with a plan.
Copy, design, technology, campaigns and media production are aligned. We retain existing content when it supports the new direction.
- Step 01
Understand
Assess the business, services, region, capacity and previous activities.
Outcome: a clear starting point - Step 02
Prioritise
Define audiences, contact journeys, content and the sequence of modules.
Outcome: a solid roadmap - Step 03
Deliver
Develop design, technology, content and campaigns together.
Outcome: a cohesive presence - Step 04
Refine
Review relevant feedback and metrics, and adjust priorities accordingly.
Outcome: a system that keeps learning
Credibility starts with substance.
Strong projects, established teams and professional experience are already there. We translate that quality into a consistent digital presence through real services, genuine insights and clear information.
07 / Frequently asked questions
What to know before you choose.
In our discovery call, we establish whether local demand, recruitment or your overall presence should come first.
Which modules support local enquiries, and which help recruit skilled staff?
A website, Google Business Profile and search often form the foundation for local demand. For recruiting skilled staff, a careers section, genuine insights, social media, photography or film are often more important. Priorities depend on your goals and what is already in place.
Can you improve an existing website?
We review the structure, technology, content and design, and retain what works. We only recommend a rebuild if it offers a clear strategic or technical advantage over targeted improvements.
How do you reflect our actual service area online?
Website content, your Google Business Profile and campaigns are aligned with your actual services, locations and service areas. This keeps local claims accurate and allows campaigns to be targeted geographically in a meaningful way.
How is content tailored to carpentry and timber construction businesses?
We explore your individual services, project types, audiences and language. These shape the focus of your website, local visibility, content and campaigns, rather than relying on a generic industry template.
What input and materials do you need from our business?
We need a point of contact and information about your services, projects and region. We review existing photos, copy and access credentials; photo or film shoots and approvals are planned around your daily operations.
How does the live preview become a bespoke website?
The preview shows possible directions for structure and the user journey. The design, copy, services, projects, features and contact options are then tailored entirely to the individual business.
08 / The first step
Your digital presence: like a good project — built on a plan.
In our discovery call, we discuss your business, your most important goals and the activities that genuinely support them. This gives us a clear basis for deciding which module will make the greatest strategic contribution first.
Book a discovery callBookings are made via Calendly, which opens in a new tab. Alternatively: kontakt@tsambasis.net